In February 2025, the NSU Economics Department launched a "Product Management" course. Its students were senior undergraduate students in the fields of "Business Informatics", "Management", and "Economics". This is the first Product Management course in Russia that pays special attention to the use of artificial intelligence. 60 students have completed the course.
Alexander Doronin, course author, NSU graduate, and product manager at LC Group, a company specializing in the development of fintech solutions, explained
Product management is a relatively new field that was created in the Silicon Valley startup environment. In Russia, it only began to gain popularity during the last ten years. Until recently, these courses were only available at the Higher School of Economics, ITMO University, and the Moscow Branch of RANEPA. NSU was one of the first universities to introduce a full course on this topic and the first to include a block on the use of artificial intelligence.
The course primarily focuses on IT products - solutions created on the basis of software code. Today, digital products play a key role in both online and offline businesses. Their development, integration into business processes, and market promotion require an integrated approach. Understanding this process is becoming an important competitive advantage for specialists in various fields.
The course covers key aspects of product management including product marketing, product research, A/B testing, and unit economics. Particular attention is paid to the use of artificial intelligence. Individual classes are devoted to the use of large language models and other machine learning technologies in product development. This last element is an important difference between the NSU course and similar ones in Russia.
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